welcomewelcome to theMuseum

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A temple of contemplation for the internet age.

A place to reconnect with your own thoughts, exercise your imagination and bring your whole human to the table in long and short form content. No AI-generated content telling you what to think, write or share.

Request your invitation The Museum is by invitation only.

The Museum is an invitation to remember, to pay attention to the world around you, to question, to form an opinion and to make with your hands, your words, your ideas. Your human.

Cognitive sovereignty.

We've forgotten the art of observation, participation, contemplation, reflection and independent thought.

The Museum is a creative playground filled with provocations, prompts and invitations to observe, contemplate, create and participate. It asks you to remember.

It’s created for both long and short form content - both as an invitation to return to yourself, to invite more connections into the world you are building.

The Museum is not anti-marketing, or anti-AI.
But it is pro-human.

Does any of this sound familiar?

1You're bored of seeing AI-generated content everywhere, yet you're struggling to think of something true to post that will actually find the people it’s meant to
2You've consumed so much content advice that you're not even sure how you desire to communicate as a leader anymore
3You've got a thousand ideas saved, but when you sit down to create, your mind goes blank.
4You've turned every passing thought into a potential content opportunity. Even your hobbies aren't safe.
5Your content looks fine on paper, but it's lost you; you’re going through the motions; sanding off your edges and trying to “do it right.”

And in truth, you'd love to bring back the old Instagram, where conversations, connection and creativity led.

What if it started inside
The Museum?

The Museum asks us to remember.

Long before museums became places to admire other people's creations, there was the Mouseion.

A place dedicated to the nine Greek Muses; the goddesses of inspiration, music, poetry, storytelling, history and the arts.

The Museum was a place associated with learning, thought and intellectual exchange.

It’s time to remember.

Because in a digital world; where we're consuming and consuming, copying and generating content at the click of a button; we need somewhere that asks us to do the opposite.

To observe. To contemplate. To question.

To exercise our imagination, have our own thoughts and create something that comes from within.

A place to remember what we're capable of, and a place to turn content into something that connects, first.

Welcome to The Museum.

Your invitation

For this early-access edition, you'll receive:

30 creative prompts and provocations to exercise your observation, imagination and independent thought.

The Museum app, with creative activations, playful discoveries and artefacts to collect along the way.

A curated collection of 8 MUSE trainings exploring identity, messaging, content strategy and meaningful connection.

30 days of beta access to explore, participate and help shape the experience.

AI has helped us build the space, but the thoughts, the stories, the ideas and the art that will build the future, are all yours.

The Museum does not use AI generated LLM content to extract creativity or cut corners. The Museum gives you the space and opportunity to bring more human to the internet.

By invitation only

Request your invitation

A look inside

This is the Museum.

It opens in your browser, on your laptop or your phone and your progress is stored on your own device.

The Museum's creative prompts on a laptop

Request your invitation

What’s inside

The Museum in two rooms:

The creative playground

Thirty small invitations to think, make and share. Some are quick wins you can do with a cup of tea and some will ask you to go deeper.

130 creative prompts and long/short form content provocations
2Quick wins, plus deeper ones for when you’ve got the headspace
3Hooks, ideas and creative direction for Reels, carousels and more
4Conversation starters, and ways to tie what you make back to your business
5Magic, surprises and treasures. Make your inner child squeal in delight.

There’s no daily posting here and we are not using an LLM to feed you AI written drivel.
It’s a space to reconnect… just like the Muses would.

The MUSE Method

Eight select trainings cherry picked from MUSE so that everything you make has a reason to exist: to build trust, start a conversation, or lead to a clear offer.

These are select lessons and do not represent the whole breadth and depth of the soon to be launching MUSE programme. This is just a select number of trainings to begin.

Request your invitation

In their words

From the founding members of MUSE:

Tasha

Laura

Leoni

Request your invitation

About your founder

Meet your curator.

I’m Laura, founder of MUSE.

I’ve spent more than a decade building brands, creating businesses, teaching creatives and helping ambitious people turn their innovation and ideas into wealth.

And if there’s one thing I’ve come to believe, it’s this:

The world doesn’t need more people following instructions; it needs more people willing to re-write them and lead.

People with original ideas, real lived experience and a perspective that challenges the way things have always been done.

The things we create, the businesses we build and the conversations we start have the potential to change far more than our bank accounts.

I created MUSE for creators, founders and leaders who are ready to take ownership of that potential.

Not to teach you how to become another perfectly packaged personal brand.

But to help you recognise the value of what you already carry, express it with conviction and create something meaningful — and commercially valuable — from it.

And I’d love to welcome you inside.

8 years in big challenger branding
founder of Our Kind — $500k to date
currently building a challenger brand in Dubai with a team of 3
creator of the Brand and Packaging Design Course — 500 served
coach inside MUSE and (RE)volution — the business, messaging and life design schools for future thinking creators and leaders
creator of MUSEUM — creative activation studio / app

My clients have been featured in

Marie Claire
Dieline
Snaxshot
Vogue
Foodboro

A note about your invitation

The Museum is brand new; I’m letting a small group in while I’m still building it. This is a self led experience.

You’ll access 30 days in the Museum and eight MUSE trainings. Your feedback helps me work out what’s working and what could be better.

Request your invitation

The Museum.

By invitation only

30 creative prompts
8 MUSE trainings
30 days bring your whole human to the table

Request your invitation

The Museum is self-guided. If you’d like me alongside you for coaching, brand, messaging and sales strategy, have a look at the full MUSE programme here.

Good to know

When does it start?

Your 30 days begin the day you first step inside.

Where is my work saved?

On your own device, in your browser, so it stays private to you. Download your PDFs as you go so you always have a copy.

Is this a content challenge?

No. You choose how often you’d like to create each week, and you can change your mind whenever you like.

Does it work on my phone?

Yes. It opens in your browser on a phone, tablet or laptop and there’s nothing to download.

A temple of contemplation for the internet age.

Cognitive sovereignty.

Does any of this sound familiar?

What if it started insideThe Museum?

The Museum asks us to remember.

For this early-access edition, you'll receive:

This is the Museum.

The Museum in two rooms:

The creative playground

The MUSE Method

From the founding members of MUSE:

Meet your curator.

The Museum.

Good to know

What if it started inside
The Museum?